10 Social Media Manager Questions You Should Be Prepared for
If you’re looking for a social media manager position, you need to be smart, informative, analytical and decision maker, because businesses tend to take this job a lot more seriously than before. The reason why social media managers have become so important is, business owners tend to have limited knowledge about social media and internet, so they need a person who can single-handedly take control and execute their social campaigns.
Here are some common, yet very important question you need to be prepared for. These questions have been gathered from some of the top search engine marketing companies in Canada.
So through the questions and prepare yourself in the lights of the interview tips given below under each question.
Interviewer tip: Make sure the platforms your business is active on, must be relevant for the business of the person asking this question.
Interviewer tip: The interviewee must have a habit of checking content shares, notifications, brand mentions, comments and other engagements across the social platforms where his business is located.
Interviewer tip: The interviewee is interested in understanding your familiarity with different publishing tools. He would be more interested in learning how you tie your social media activity to his KPIs.
Interviewer tip: Here, the interviewee want to see that the ideal candidate should elaborate that businesses have multiple objectives with social media activities. He would be keen to hear the names of one or two, because that might be his own business goals.
Interviewer tip: The interviewee want to see how you would apply critical thinking and identify the factors leading to traffic drop. He wants you to come up with factual data.
Interviewer tip:This question seeks how you demonstrate the synergy between paid search marketing, organic search marketing, content marketing and social media marketing. You may want to add other things to it.
Interviewer tip: Here, your interview wants a real-world example that can be really beneficial for his business. To be an ideal candidate, you need to be a fantastic story teller, because it will get you some easy bonus points in your interview.
Interviewer tip:This is an important question, because your philosophy needs to be aligned with the company’s and how it interacts with customers. The company may have its own process of responding to negative comments. So, do your research beforehand.
Interviewer tip:All social platforms are not equal, so the social media manager should figure out the audience of the brand and where to invest more.