How Modern-Day Google Search Works for Users and Webmasters - Buy Smart Phone

How Modern-Day Google Search Works for Users and Webmasters

How Modern-Day Google Search Works for Users and Webmasters
Search has come a long long way starting from the days of 10 blue links and page ranks. The amount of inputs has been expanding, and so as variable and penalties. This post is about modern day searches by Google – how they work for users and how users perceive them.
In case, you need to dig deeper, you can take help from an SEO expert. You can always consider Webryze for Toronto Search Engine Optimization in order to adopt your website according to modern-day practices of search engines, especially Google.

Now, let’s get started!

Starting from the User

First and foremost, search engines consider the user and his location most important in finding answers to his query and supplying with relevant searches. Understanding the user is the part of satisfying a search query. In this way search engine can serve him in the best possible manner. To give such satisfaction, search engines may do cross-device tracking and offer personalize search results to the user.

Following are the four factors search engine considers in order to come up with relevant search results:
  1.  Language: people prefer to have search results in their native language. If results in the native language are not in abundance, search engine may return search results in other languages.
  2.  Country: Most of the time, queries are related to local results, rather than generalized or universal results. This is very important, considering that people may use some common words or phrases differently.

    The word football may have a different meaning. People tend to find local merchants to buy something. This is the reason why search engines offer local search results more often.
  3.  Location: Many search queries have implicit local intent. This is why search engines may return some results based on the city where the user resides or is located at the time of searching.
  4.  Device: Search engines tend to provide results based on the device used by the users. This is to avoid the complexity in searches and to return relevant results within short time. Mobile devices can become complicated to handle compared to desktops, so search engines offer mobile friendly results to mobile users. They tend to favor mobile friendly designs over unresponsive designs of the websites.
What is the User Intent?

Gone were the days when search engines used to match strings of words mentioned in queries. Now, with improved algorithms, search engines seek to understand the intent of the user so that they can present spot-on results every time.

To understand what user wants, search engines consider following factors:
  1.  Search and Click Data: Search engines leverage aggregate click data for spelling correction and measuring user satisfaction with results. If a user is bouncing back to search page it means his experience was poor. Moreover, search engines also consider number of clicks across the listings. The more listings he clicked on search page, the poorer his experience would be.
  2.  Recent Searches: Search engines are smart enough to see the chains of queries. This is to help relate terms to one another as well as rank authoritative results from the later into the chain in earlier related search queries.
  3.  Past Behavior of the User: search engines can leverage past click behavior of the user. It helps personalize search results for queries if the user has multiple parallel intent.
  4.  RankBrain: This algorithm helps connect search queries in case Google has limited or no user data to leverage. It tries to relate the specific search to the searches for which it has sufficient amount of data available. This helps Google to leverage user’s data from those related searches and offer relevant search results.
How Websites are Ranked?

Search engines have core general relevancy signals that act as a baseline outside of the impacts of user intent. Here are some factors Google or other search engines might consider in ranking websites/pages.
  1.  Site Link Authority: Link authority of a particular site can be estimated in part based on the number and quality of links referencing the website.
  2.  Reputation of the Website: Is the website something users tend to seek specifically or something that users prefer?
  3.  On-page relevance: In the past, on-page relevance wasn’t in the list of search engines as they deliver search results. But now, considering user experience, search engines are keen to provide webpages that must be according to the fashion and taste of the user.
  4.  Integrated results: Integrated vertical results may use additional signals. Local might count local citations. Apps might include user rating as well as aggregate usage metrics.
  5.  Parallel Intent: If the user has multiple intents, search engines try to rank results according to different intents.
Penalties and Filters

Anything that has a weight and trustworthy can become sensitive for abuse. This is the reason why search engines have algorithmic penalties and manuals to discourage such black hat practices.

Search engines follow simple rules. They tend to rank or penalize websites on the basis of these questions:
  • Are they putting user first?
  • Are they too powerful?
  • Are answers even accurate?
Penalties and filters are based on the findings of different algorithms, including:
  • Panda: It is based on different factors of which user experience has been on top.
  • Penguin: It is based on the quality of anchor text and link
Other factors involved:
  • Age
  • Mobile friendliness
  • Duplicate content
  • Repetition
  • Pirate
  • Ads

Over the years, there have been significant changes in the result page. Now, you see highly integrated results. All of it is just for one sole purpose – better user experience

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